Marketing and Advertising

Learn the Process of Product Package Designing

Melbourne packaging designer

Courtesy – designyourway

Depending on your knowledge and experience, the process of package designing can be either tedious or fun. Package designing is the process of designing something different and unique for the package but also to tell a story to the consumers. Here’s an information the process of product package designing.

  1. It Starts with the Layers – The process of package designing starts with the layers. There are mainly two layers. The first is the outer layer whose main role is to protect the product. This layer helps the product to stay safe while it is being shipped. The second layer is the inner layer also known to protect the product. This layer comes mainly in the form of bubble wrap or tissue paper to keep the product safe when it is moving from one place to another.
  2. Packaging Types – You have the availability of different types of packaging. For instance; the package can be something like a box or a bottle. The designer picks the right package for attracting consumers but also to keep the product safe.
  3.  Availability of a Printer – It is important to have access to a printer. This helps at the time of making last minute changes to the design when asked by the client.
  4. Informative Architecture – Creating an informative architecture regarding package design is important and should not be ignored. Informative architecture can be in the form of taglines, short description, images and more. These are all about the product to make things easier for the consumers to learn and understand.

Learn more about the process of package designing from a professional packaging designer in Melbourne.