What exactly is a Facebook Messenger Bot? At the simplest level, chat bots provide companies with a means to automate a variety of low-level support functions for customers on Facebook. Rather than waiting on hold to talk to a live customer service representative, users can automatically chat with a chat bot to complete basic questions or even to end an ongoing RMA request. For larger businesses, having a chat bot handle these functions saves time and money. Even small businesses can save significant money with the use of a Messenger Bot.
Messenger Bot is different from other chat bots in that it runs solely on Facebook. This means that the Bot will never be on another social network platform and so can be much more responsive. For example, Messenger Bot will never be on hold or reply to any other bot on any other network. This makes Messenger Bots ideal for small businesses that need to interact directly with their Facebook audience.
Since Messenger Bots runs solely on Facebook, they are highly targeted by spammers. If spammers obtain the information necessary to trigger spamming, they could easily hijack the Facebook identity of the Messenger Bot and send thousands of bogus messages to the subscriber list. To prevent this, you should always verify any Messenger Bot you are using is in fact a Facebook Messenger Bot. There are ways to know if the bot is Facebook-based, but beyond that, it is difficult to detect.
Spamming is also a major concern for businesses using Messenger Bots. Spammers can create an enormous amount of issues by continually sending unwanted welcome messages and advertisement messages to new Facebook customer service representatives. A common spamming technique is to create lengthy welcome messages and then send those same welcome messages to another person that the Bot was communicating with. In a case like that, the Bot would appear to be responding to customer support but in actuality, it was just transmitting a prewritten advertisement.
Since many businesses use Chatfuel and Twitter as tools for their businesses, and because both of these platforms require the use of Bots, there is always the risk that your Bot could become a target for spammers. If a Spammer were to obtain the Chatfuel user ID and password, he could easily hijack your Bot and send unwanted messages to your customer or clients. Luckily, there are measures you can take to prevent this from happening. Using an online tool called "Danabot", you can prevent Chatfuel and Twitter from accidentally becoming bots.
Manychat platforms are encrypted, which means that a hacker would have a very difficult time extracting the data necessary to carry out a bot-building campaign. You should not use any of the free software programs that are available to install on your computer. These programs are likely to install adware or spyware onto your computer, which will only serve to increase your expenses and will most likely be unsuccessful.
Instead, consider using an online tool like "Danabot" to scan the environment of both Chatfuel and Twitter. If you have an AdWords campaign running, you may want to disable the ads before sending your customers to the chat pages, and then to enable them when they arrive. It is also possible to do the opposite to enable your AdWords campaign to run when you need to reach the chat bots, and disable them when you are not using the pages.
These are only a few ways to protect yourself and your business. The bottom line is that there is no short cut to building a successful Google AdWords campaign once your Bot is up and running. Even if you are skilled with AdWords, it is always a good idea to use a Google Analytics Pro plan in tandem with your many chats and other social media accounts. This way, you can get a true bottom-line measurement of how effective your marketing efforts are. In my opinion, I would recommend that everyone who is considering a move to switch their account over to the Google AdWords system and leave their custom settings in place.